The number of internal and external challenges for public media companies is large and the market situation complex. Changes in media usage, a lack of digital image and technological debt in the development of new products and services are the most important and long-term challenges that need to be addressed urgently.

Seize the opportunity now

The time has come to build on the remaining opportunities and possibilities and to initiate the urgently needed change in these media companies.

Or like journalism professor Jay Rosen concludes: "Public Service Media have to become as good at listening as they are at broadcasting."

Aus diesem Grund hat der Autor, Konrad Weber, zusammen mit Branchenexpertinnen, Medienschaffenden und Nutzern ein Manifest bestehend aus 15 Punkten zum Zweck, der Funktion und Organisation von öffentlich-rechtlichen Medien in einem digitalen Zeitalter entwickelt.